This campaign is focused on Présidentʼs extensive experience and know-how in dairy making across the region.
lactalis
FOR PRESIDENT
ADVERTISING | BRAND MARKETING | POS ACTIVATION | PRINT
Lactalis is a family-owned dairy group based in France. Every local campaign for Président further shares its culture of taste and expertise in dairy products to people everywhere in Middle East.
Our campaign framework is focused on their iconic butter category with enhanced brand awareness in stores across the Middle East. Their objective is to become the reference of butter for mothers across the GCC in terms of quality. Also reinsuring about the great taste of Président that will save the good taste of their dishes.
They entered in the POY competition and won it to showcase their expertise in natural cheese and drive the consumption from processed cheese to natural.
The key visuals and declinations have been done to set their expertise credibility through mass communication, instore presence and visibility, and through trial.
